Clairo - IMMUNITY

The Quietus

Somehow Clairo can sound unaffected, even when her voice is dripping with effects. “I need to hear your voice,” she sings, artfully autotuned deep into some acoustic uncanny valley, and I’m like, same. Something about her delivery, like a secret breathlessly confessed to a close confidante late at night or the hushed denouement of a John Hughes film, makes me want to believe her. And because of that, I keep listening. Apparently this is not a feeling universally shared.

When Clairo – Atlanta-born Claire Cottrill – first broke out, with the YouTube viewing figure smashing bedroom pop single ‘Pretty Girl’ at the tail end of 2017, heckles were raised by the revelation that this apparent underground indie hit was produced by the daughter of a former Proctor & Gamble exec. The phrase “industry plant” was bandied about, somewhat cruelly (and arguably misogynistically). Me, I didn’t give a shit. I was in love with the way she left in the four-click count-in, with the fuzzy felt Casiotone synth sounds, with the gentle sweep and flow of the melody.

Two years down the line and now her debut album, IMMUNITY, is out and it’s simultaneously a gratifying and frustrating listen. A lot of the homespun charm of ‘Pretty Girl’ has been jettisoned. The synths have clearly been given an upgrade. The drums sound expensive. There are musicians here who can play, and are probably on union pay scale. But no amount of major label gloss or ill-advised interposing guitar licks can disguise Clairo’s irresistible melodic gift, and strangely haunting/haunted voice.

Clairo, born 1998, always claimed she had wanted ‘Pretty Girl’ to sound like “80s pop music”. It didn’t, of course. At least, not the kind of 80s pop music that was actually popular. The 80s were on the whole an expensive-sounding decade and ‘Pretty Girl’ sounded – winningly, wonderfully – cheap. There are songs on IMMUNITY that are easily a match for ‘Pretty Girl’ in terms of melody, structure, lyrics, and delivery. Breakbeat-backed ‘North’ is a winner, easily the best song Belly or Throwing Muses or Mazzy Star never wrote. ‘White Flag’ has the heart-breaking swoop and glide and habit-forming sugar rush of The Sundays. ‘Impossible’ has the kind of intimacy and confidence that songwriters with twice Clairo’s reputation and experience would cut off their right arm for. But still, now she can afford to make her songs actually sound like 80s pop – or at least, early- to mid-90s post-grunge pop – I can’t help but miss the makeshift 80s that Clairo once imagined in her bedroom.

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The Guardian 80

(Fader Label)
The Pretty Girl singer’s debut album broadens her range beyond its lo-fi origins in an impressive take on emotion

Twenty-year-old Clairo broke through in 2017 with Pretty Girl, a lo-fi pop song about trying to look cute for a toxic partner, over a cheap drum machine and keyboard. It was the sort of thing that indie artists churn out year on year, and yet its bedroom-recorded music video got 36m views on YouTube, its relatability and defiantly anti-Instagram aesthetic chiming with a certain kind of emotionally frustrated, self-loathing teenager, which is to say nearly all of them. She’s already toured the world, and is now preparing to open for fellow Gen-Z star Khalid in the US.

Pitchfork 80

On her debut album, the young viral star moves beyond the lo-fi bedroom-pop of her early recordings and into a restrained, detailed style of songwriting all her own.

The Guardian 60

(Fader)

Virality’s a fickle mistress, as Massachusetts singer-songwriter Claire Cottrill discovered last year. A viral hit recorded in her bedroom – Pretty Girl – sent her soaring on YouTube’s algorithm, but the crash came soon after. Cottrill’s father is a marketing executive; her record deal was secured through his contacts. And so, whispers began bubbling up from the cesspit depths of Reddit that she was an “industry plant”. You don’t have to come down on either side of the authentic/fake binary – it’s important to follow the money and influence, but also to remember that good music can come from anywhere. And her winning debut ranges intriguingly beyond wistful bedroom pop (Pretty Girl has been shaken off). North feels like early Beck, grungy guitar with an old-school hip-hop bump, while Sofia pairs Strokes guitar with Stereolab-style ironic Eurodisco and Impossible offers intimate confessions over baroque-pop harpsichord and shunting beats.

It’s all tied together by Cottrill’s sleepy-but-smart delivery, creeping in on a cloud of reverb like a vaporwave Juliana Hatfield. The closer, I Wouldn’t Ask You, shifts phase halfway through to become a psychy, sun-kissed, trip-hop epic, suggesting Clairo’s future ambitions. She won’t be, and shouldn’t be, immune to critique, but she’s certainly strong enough to weather it.