The Guardian
60
(BMG)
The boxing, rapping British YouTube star enters hip-hop’s major league
Dissimulation is the pugnacious solo debut LP of UK rapper KSI. Straight outta Berkhamsted, Hertfordshire, Olajide Olatunji first found renown as a YouTuber, leveraging his gaming and comedy videos into 21st-century fame. Best known for defeating YouTuber Logan Paul in a 2019 boxing match, KSI has run a legit musical side-gig since 2015, when he released Lamborghini, a nagging tune aimed squarely at his young male fanbase (21.3 million YouTube subscribers, social media “reach” of 50 million).
Related: KSI: ‘Money gravitates towards me’
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Sun May 24 08:00:18 GMT 2020