Justin Bieber - Purpose

Pitchfork 62

Purpose is less an album than a deliberate act of repositioning. As much as 2012's Believe was intended as Justin Bieber's micro-adjustment into adulthood, the advance singles for Purpose, "What Do You Mean?" and "Sorry", are his first hits without any traces of teen-pop. They're designed much in the spirit of "Where Are Ü Now", his single with Skrillex and Diplo from earlier this year, where Bieber's voice fluctuated through animated throbs. Produced, respectively, by MdL and Skrillex (who contributes six productions to the record), "What Do You Mean?" and "Sorry" are vivid tropical house tracks that sound like sunlight drifting down through palm fronds. Bieber's voice often resembles a breath contorted inexpressively through notes; here, he lets it weightlessly fall through textures. They are his best performances to date, allowing him to flex a rhythmic playfulness without communicating an iota of legible emotion.

Purpose doesn't particularly follow up on the advances suggested by his previous release, the 2013 R&B experiment Journals. That record was Bieber's first attempt at casting himself as an adult, but its efforts, alternately curious and anonymous, went largely unnoticed. For its part, Purpose mostly suggests that Bieber's idea of "adulthood" is the ability to convey pettiness without emotional intelligence. On new single "Love Yourself", an Ed Sheeran co-write that also functions as a gentle kiss-off, Bieber sings "If you like the way you look that much/ Baby, you should go and love yourself." Lyrically it's needlessly mean, neither funny nor clever, and it doesn't do much to justify the severity of its perspective.

The songs on Purpose have a similarly inanimate feeling; they seem to radiate more than they move. "No Sense" feels oddly hookless and almost willfully ugly, and when Travis Scott surfaces toward the end of the track, he registers as just another cold texture. Nothing here has the captivating, lopsided construction of Journals' "Confident". "No Pressure", featuring Big Sean, comes close with its shimmering, processed acoustic guitars—though the song might have appeared lighter and more nimble in the hands of someone like Usher.

In general, vagueness, indecision, and faint befuddlement suit Bieber best. "The Feeling", produced by Skrillex, describes a liminal, unstable state ("Am I in love or am I in love with the feeling?"), and the track fittingly seems to slip in and out of focus. Halsey, who released one of the worst singles of the year with "New Americana", proves an ideal counterweight to Bieber, and together the two effortlessly convey the gentle intensity of a crush. At these moments, when Bieber is allowed to remain a lithe and fluttery element zippering in and out of a canvas, he sounds most comfortable.

But when Bieber is required to slow down and emote, he sounds adenoidal and aggressively blank. "Life Is Worth Living", a piano ballad in which every chord seems indifferently faxed in, is one of the many songs on which Bieber struggles to justify himself to the public. "My reputation's on the line, so I'm working on a better me," he sings. As much as this record is part of his long campaign of rehabilitation, he struggles to convey a remotely sympathetic perspective. His similes tend to get terrestrial when he's talking about himself: "It's like you're stuck on a treadmill/ Running in the same place." On the title track, he sings, "Look at all the promises I've kept," as if gesturing to a PowerPoint presentation.

The second half of the album is monochromatic and depressing, especially as it runs out to 20 tracks in certain versions. (Two of the bonus tracks, "Been You" and "Get Used to It", are pneumatic, funky disco pop tracks that sound only slightly removed from this year's Jason Derulo album; they're better than nearly anything on the album proper.) Near the end of the album is "Children", an embarrassing and overwrought attempt at social consciousness. It might be an attempt at writing his own "Man in the Mirror", an outward gaze among so many shallow inward ones. "What about the children?" he asks meaninglessly. "Who's got the heart?" The question hangs uneasily.

Fri May 27 00:00:00 GMT 2016

Tiny Mix Tapes 50

Justin Bieber
Purpose

[Def Jam; 2015]

Rating:


Empty, Circle, Tremble
-lessness

Pain makes a sound that faith can dampen, but not silence. Forgiveness is not a vacuum, however clearing its promise can feel, however unbelievably infinite its capacity for hurt. It can give purpose without one direction, give life worth without answer. The voice carries pain that only producers can erase, purify, transmute into singing, a vessel for empty words and a melody that will be all that is needed. When the pain is gone, the only thing to hear is an empty bliss from beyond this world.

“Better make up your mind” / “You don’t gotta make your mind up”

Justin Bieber is born again (non-denominationally Christian), hot again (matured), and unredeemable (redeemed) as an adult replicant pop star, suspended in an unconvincingly apologetic cloud of nothing. He can’t deny that he’s not perfect; he insists that he’s real, that he’s human. But he’s not — not on Purpose, an album so refined and calculated that its artifice somehow exceeds the hyperreality of SOPHIE, underperforms the James Ferraro uncanny valley. It can’t resonate with the universalizing crush and spiritedness of Carly Rae Jepsen’s Emotion or the carefully cultivated identity of Tay Sway’s 1989. Justin’s soul, as it were (as it was? as it may never be?), has been stripped away, on this, the product of his comeback narrative.

As explained in a Complex interview, Justin’s Christianity sounds almost nihilistic: “What Jesus did when he came to the cross was basically say, ‘You don’t have to feel any of that stuff.’ We could take out all of our insecurities, we could take away all of the hurt, all the pain, all the fear, all the trauma. That doesn’t need to be there. So all this healing that you’re trying to do, it’s unnecessary.” He doesn’t have to feel it. He can be okay, just try to be his best. I don’t believe that’s how Justin feels day to day or that this sort of relief can blanket such heartache without causing more later (in the same interview, he says he feels invincible in a new way). At least as performed on Purpose, his inferiority amounts to a lack, a dehumanized voice fit for Ford & Lopatin’s “Break Inside.”

Justin wept. But you wouldn’t know it if he didn’t tell us on the title track and show us on stage. His pain, which I can only imagine is terrible — after a series of mishaps in the public eye, a heartrending end to too-young first love, a misplaced childhood — is inaudible. You can’t hear The Feeling in his voice, which is still one of the most infectiously beautiful in the industry, because as his faith has saved him from his pain, his production team has saved his voice from Justin. It makes for a series of unbeatable mainstream and crossover singles, and a desensitized, unnerving album.

What’s left is a mess of confusion, questions that beget nothing. What about the children? What do you mean? Where are you now? To mark his words is to mark a sadly empty fit of hope(lessness). Whose heart is the biggest? He ends the album proper with heart-on-sleeve piano balladry, a title track overbrimming with (vague, self-negating, Christian) sentiment that concludes in an incoherently stitched-together spoken outro of belief, which comes from seemingly nowhere, in service of himself/The Future (“Children”).

Purpose is an album obsessed with apology, a cheap redemption narrative that hasn’t even been asked of the most unforgivable pop stars. It’s an arc undermined by the music. As he says on “Sorry,” “I’m not too good with apologies.” What’s left of Bieber’s personality takes a familiarly sadboy shape, echoing his Canadian pop contemporary Drake by invoking a disapproving mom to lash out at an ex. He’s all but crucified on the album artwork and martyrs himself whenever he isn’t being mean-spirited (“Love Yourself,” a track that kills the momentum of the previous two bangers), which is maybe the only time he sounds like he means it. He leans on apologies and salvation to pave the way for hollowed-out dance tracks, where his personality has been traded in for feather-light beats. Those tracks are maybe the best songs of his career.

In the best year (without a Rihanna album) for Top 40 pop in recent memory, Bieber’s singles are among its most listenable and memorable. How many times have you read “tropical house” in Purpose reviews? Justin’s team has found the perfect score to elevate these anthems of meaninglessness, in the style of springbreaking Skrillex (the other instrumental follow his ecstatic, airy lead). There’s the synth-pad pan flute and bubbling bass of “What Do You Mean,” vinyl crackling and insistent brass impacts of “Sorry,” whistling scream and ATL hi-hats of “Where Are Ü Now.” Justin’s takyon falsetto, from beyond this world, phasing through the beat, is a siren call to forget everything but the music.

But this is an album all about the singles, where only a couple other tracks get their Cenobite hooks in you (“The Feeling,” “No Pressure”); the rest are weightless as vapor. His toxic masculinity has been mostly displaced by belief in God, suggestive for Christian listeners, but edited into blankness for his mass audience: “Give it all you’ve got, but if it ends up happening, it ends up happening. That’s what’s happening with me. It’s like, ‘God, I’m giving it all I’ve got. Sometimes I’m weak and I’m going to do it.’ And it’s like, I’m not giving myself grace, I’m just like understanding that’s just how it is.”

The “Sorry” video’s 13 dancers are outfitted in a millennial rainbow glow against the commercial white void of Justin’s absence. These anonymous Beliebers perform with more enthusiasm, more liveliness than any moment audible on Purpose. They’re choreographed, telegraphed, but somehow more naturalistic than the deadened performativity that has claimed Justin from even convincing sentimental pop excess. Where Justin should be present in the video, there is instead an enigmatic 14th dancer. She is the only one clad in black, missing from the group choreography, wearing a jacket unzipped just enough to reveal one word: “Nothing.”

Justin, where are you now?

01. Mark My Words
02. I’ll Show You
03. What Do You Mean?
04. Sorry
05. Love Yourself
06. Company
07. No Pressure
08. No Sense
09. The Feeling
10. Life Is Worth Living
11. Where Are Ü Now
12. Children
13. Purpose

Links: Justin Bieber - Def Jam

Fri May 27 00:00:00 GMT 2016